Before you order:
a florist's packaging brief.

1. What are you carrying?

List the bouquet sizes or arrangements you sell most often. Note the widest point, overall height and approximate weight, including any water vessel. A carrier for a small hand-tied bouquet may need a different structure from one holding a heavy arrangement.

Photograph a typical arrangement beside a ruler. Include how the stems, wrapping and any vessel sit together. These details are more useful than choosing a bag size from appearance alone.

2. What must happen on the journey?

Think through packing at the counter, carrying by hand and local delivery. Where might stems move, moisture reach the paper or handles take the load? Ask which sample or handling checks make sense before approving a new structure.

A photograph cannot demonstrate load strength or moisture resistance. Confirm the intended use and any performance requirements in the specification.

3. Which materials and finishes suit the job?

Describe the texture, opacity and stiffness you want, alongside practical requirements. If you need a specific paper stock, coating or material claim, ask for the relevant details rather than relying on a visual match.

Avoid putting broad environmental claims on the pack without evidence. Material composition, certification and local disposal requirements should be checked for the actual product.

4. How should the brand appear?

Gather your vector logo, color references and any type or layout guidance. Mark the areas that need print and indicate whether the design is one-sided or appears across the whole item.

Screen colors are a reference, not a guarantee of print results. Ask how color will be agreed and whether a physical reference, print proof or sample is appropriate.

5. How much do you need, and when?

Give an approximate quantity per size or design and a realistic date when the packaging is needed. If it is for an event, share the event date as well as the date you would like stock in hand.

Separate an initial run from possible future orders. Minimum quantities and pricing depend on the specific construction, material and print; do not assume one product's quote applies to another.

6. Where will it go?

Provide the destination city, country and postal code. Ask what the quote includes, which delivery arrangement is proposed, and how shipping, duties and taxes will be handled. Check these details before approving the order.

A brief you can copy

You do not need every answer to get started. The missing details are part of the conversation.